“The Quest for Quantification: Proving Design’s ROI” webinar will take place tomorrow, Tuesday, December 20, at 12 noon ET. For registration and rate information go to: http://bit.ly/HBAdesignwebinar

In this live webinar from HBA Global, Rob Wallace, managing partner, Wallace Church, will show how brand identity design can be quantified and the process and data needed to make this happen. Wallace will lead a discussion on the impact of proving design’s value and how quantifying design can be structured into a company’s design function’s best practices. Webinar participants will learn:

• How to structure the process of empirically and unequivocally proving brand design’s ROI
• How and when design’s specific bottom line impact can be isolated from that of all other marketing communications
• How to “position” the results to executive management
• How to use this information to quantify all design best practices

Subscribers to this design webinar will be able to access the content on demand for up to six months following the presentation. For more information contact: Dina-Marie Nicovic at [email protected] or call 609-759-7611. To register go to: http://bit.ly/HBAdesignwebinar

For more information on HBA Global go to www.hbaexpo.com